Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?

Adriana Luri Minami, Carla Ramos and Adriana Bruscato Bortoluzzo

Journal of Business Research, 2021, vol. 128, issue C, 124-137

Abstract: Digital transformation led to the proliferation of new forms of exchange. This study aims, firstly, to put forward a parsimonious conceptualization for sharing economy (SE) and collaborative consumption (CC), concepts used interchangeably in literature and practice; secondly, to understand why consumers participate in each and whether they have significantly different drivers. We applied structural equation modeling to test our conceptual model with 400 participants. A market research company collected the data in Brazil. The convenience sample included respondents who had used one of the services at least once. Results show that SE is explained mostly by intrinsic reasons, while CC is driven by the extrinsic factor economics and the intrinsic reason enjoyment. Economic motivations are significantly stronger in CC than in SE, while convenience and environmental orientation are predominant in SE. The study advances knowledge in the field, making important managerial contributions revealing consumers’ priorities in each mode of exchange.

Keywords: New forms of exchange; Sharing economy (SE); Collaborative consumption (CC); Consumer behavior intention; Structural equation modelling (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:128:y:2021:i:c:p:124-137

DOI: 10.1016/j.jbusres.2021.01.035

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