 How political ideology drives anti-consumption manifestationsFabien Pecot, Sofia Vasilopoulou and Matteo Cavallaro Journal of Business Research, 2021, vol. 128, issue C, 61-69 Abstract: This article examines the role of political ideology as a motivation for general and targeted anti-consumption. Using data from a cross-sectional online survey conducted in the United Kingdom, we provide a unified model of the ways in which the economic and the sociocultural dimensions of political ideology are associated with anti-consumption manifestations (i.e., suspicion of marketing and intention to boycott) at the individual level. We show that 1) both kinds of manifestations of anti-consumption are found among politically extreme—versus moderate—individuals, 2) pro-market attitudes and authoritarianism have opposite effects on the likelihood of evincing anti-consumption attitudes and behaviours, and 3) authoritarianism moderates the overall negative effect of pro-market attitudes on anti-consumption manifestations. Our findings have implications for the persuasiveness of anti-consumption campaigns. Keywords: Anti-consumption; Political ideology; Boycott; Suspicion; Far right; Political consumerism (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:128:y:2021:i:c:p:61-69 DOI: 10.1016/j.jbusres.2021.01.062 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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