Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector

Rodrigo Martín-Rojas, Victor J. García-Morales, Aurora Garrido-Moreno and Maria Paz Salmador-Sánchez
Authors registered in the RePEc Author Service: Víctor Jesús García Morales

Journal of Business Research, 2021, vol. 129, issue C, 621-640

Abstract: Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More specifically, we explore the presence of elements of “spontaneous order creation”: heterogeneous agents with motives to connect with each other, and their impact on innovativeness and dissipative structures.

Keywords: Connections; Dissipative structures; Heterogeneous agents; Innovativeness; Social Media; Complexity theory (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:129:y:2021:i:c:p:621-640

DOI: 10.1016/j.jbusres.2019.12.026

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