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Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains

Urša Golob and Klement Podnar

Journal of Business Research, 2021, vol. 131, issue C, 664-672

Abstract: In recent years, corporate social responsibility (CSR) has become an important aspect of corporate marketing that underpins an organisation’s social connectedness and responsiveness. This study focused on how perceived internal CSR affects employees’ life satisfaction and the role of mediating variables, such as job satisfaction and corporate identification. The results indicate that perceived internal CSR has an indirect effect on life satisfaction through its effects on job satisfaction. It also affects job satisfaction via organisational identification. Accordingly, CSR activities have a particularly important role in employees’ lives at work and beyond, pointing to the potential of (ethical) corporate marketing to expand its influence beyond employees’ work lives.

Keywords: Corporate marketing; Micro-CSR; Internal CSR; Life satisfaction; Job satisfaction; Corporate identification (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:131:y:2021:i:c:p:664-672

DOI: 10.1016/j.jbusres.2021.01.048

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