Economics at your fingertips  

Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains

Urša Golob and Klement Podnar

Journal of Business Research, 2021, vol. 131, issue C, 664-672

Abstract: In recent years, corporate social responsibility (CSR) has become an important aspect of corporate marketing that underpins an organisation’s social connectedness and responsiveness. This study focused on how perceived internal CSR affects employees’ life satisfaction and the role of mediating variables, such as job satisfaction and corporate identification. The results indicate that perceived internal CSR has an indirect effect on life satisfaction through its effects on job satisfaction. It also affects job satisfaction via organisational identification. Accordingly, CSR activities have a particularly important role in employees’ lives at work and beyond, pointing to the potential of (ethical) corporate marketing to expand its influence beyond employees’ work lives.

Keywords: Corporate marketing; Micro-CSR; Internal CSR; Life satisfaction; Job satisfaction; Corporate identification (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.jbusres.2021.01.048

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Page updated 2021-06-30
Handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:664-672