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Bundling and exporting: Evidence from German SMEs

Tommaso Aquilante () and Ferran Vendrell-Herrero

Journal of Business Research, 2021, vol. 132, issue C, 32-44

Abstract: Drawing on the disciplines of operations management and international business theories, this paper evaluates the effect of bundling products and services on a firm’s export intensity. After surveying more than 4,000 German SMEs, we report several findings. First, bundling is a relatively rare activity, which is unevenly spread over sectors. Second, SMEs that bundle products and services are more productive than those selling products and services separately. Third, using regression analysis and matching techniques, we find that product–service bundling is strongly associated with higher levels of export intensity. Lastly, the competitiveness-enhancing effect of bundling goes beyond manufacturing, affecting non-manufacturing firms as well.

Keywords: Bundling; Innovation; Export; Servitization; SMEs (search for similar items in EconPapers)
JEL-codes: D22 F10 F14 F23 L80 (search for similar items in EconPapers)
Date: 2021
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Working Paper: Bundling and exporting: evidence from German SMEs (2019) Downloads
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DOI: 10.1016/j.jbusres.2021.03.059

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