Bundling and exporting: Evidence from German SMEs

Tommaso Aquilante and Ferran Vendrell-Herrero

Journal of Business Research, 2021, vol. 132, issue C, 32-44

Abstract: Drawing on the disciplines of operations management and international business theories, this paper evaluates the effect of bundling products and services on a firm’s export intensity. After surveying more than 4,000 German SMEs, we report several findings. First, bundling is a relatively rare activity, which is unevenly spread over sectors. Second, SMEs that bundle products and services are more productive than those selling products and services separately. Third, using regression analysis and matching techniques, we find that product–service bundling is strongly associated with higher levels of export intensity. Lastly, the competitiveness-enhancing effect of bundling goes beyond manufacturing, affecting non-manufacturing firms as well.

Keywords: Bundling; Innovation; Export; Servitization; SMEs (search for similar items in EconPapers)
JEL-codes: D22 F10 F14 F23 L80 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296321002228
Full text for ScienceDirect subscribers only

Related works:
Working Paper: Bundling and exporting: evidence from German SMEs (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:132:y:2021:i:c:p:32-44

DOI: 10.1016/j.jbusres.2021.03.059

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().