The effect of social mission on service quality and brand image

Yi-Hsin Lin, Feng-Jyh Lin and Kuo-Hsiung Wang

Journal of Business Research, 2021, vol. 132, issue C, 744-752

Abstract: In recent years, social enterprise issues have developed rapidly both in Taiwan and around the world. Consequently, social enterprises utilize several different business models and are hybrid organizations that need to pursue both profit and a social mission and to adopt good practices in their operations. Therefore, the purpose of this study is to examine the relationships among social mission, service quality and brand image in a social enterprise.

Keywords: Social enterprise; Social mission; Service quality; Brand image; Come true coffee (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:132:y:2021:i:c:p:744-752

DOI: 10.1016/j.jbusres.2020.10.054

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