Nostalgia: Triggers and its role on new product purchase intentions

Lan Xia, Wang, Joyce (Feng) and Shelle Santana

Journal of Business Research, 2021, vol. 135, issue C, 183-194

Abstract: This research investigates the motivational effect of nostalgia induced by aversive and threatening situations (e.g., COVID-19) on new product purchase intentions. Study 1 shows that perceived COVID severity induces feelings of nostalgia and that heightened nostalgia boosts purchase intentions for new products. We replicate the effect with nostalgia triggered by a different threat (i.e., social unrest) in Study 2. Further, by inducing nostalgia through a threatening personal situation (i.e., mortality salience, Study 3) and manipulating nostalgia directly (Study 4), we further generalize the link between nostalgia and new product purchase intentions beyond COVID-19. Our research offers both theoretical and practical implications.

Keywords: Nostalgia; COVID-19; New product adoption; Search for meaning in life (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296321004471
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:135:y:2021:i:c:p:183-194

DOI: 10.1016/j.jbusres.2021.06.034

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().