 Maximizers and Satisficers: Can’t choose and Can’t rejectAdwait Khare, Tilottama G. Chowdhury and Jeremy Morgan Journal of Business Research, 2021, vol. 135, issue C, 731-748 Abstract: Decision-makers show a status-quo bias when they cannot relinquish status quo selections. Maximizers tend to be regretful and indecisive, while satisficers tend to be content. Does this mean that maximizers will show a larger status-quo bias than satisficers? Could the reverse occur? To answer these questions, we study the ways in which the moderating effect of the maximization trait on the choose-reject status-quo bias (choosing few options but also rejecting few) is itself moderated by three contextual factors: information load, counterfactuals, and mood. Our results show that, compared to each other, both maximizers and satisficers show a larger choose-reject status-quo bias under compatible contextual factors. Maximizers do so when information load is high (study 1), and satisficers do so when experiencing a downward counterfactual (study 2) and positive mood (study 3). We believe that compatible contextual moods amplify the influence of maximization trait moods and drive our effects. Keywords: Choose; Counterfactual; Information load; Maximization trait; Reject; Status quo (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:135:y:2021:i:c:p:731-748 DOI: 10.1016/j.jbusres.2021.07.008 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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