Does cross-cultural experience matter for new venture performance? The moderating role of socio-cognitive traits

Feifei Yang and Miles M. Yang

Journal of Business Research, 2022, vol. 138, issue C, 38-51

Abstract: We investigate the impact of entrepreneurs' cross-cultural experience on new venture performance. Drawing on social cognitive theory, we examine how two socio-cognitive traits, entrepreneurial self-efficacy, and alertness to opportunities moderate the relationship between cross-cultural experience and new venture performance. Weadopt a multi-method approach. In Study 1, we implement an experiment on a sampleof 177 participants enrolled in an innovation and entrepreneurship program. In Study 2, we conduct a field survey of 65 entrepreneurs with varying cross-cultural experience. Our findings suggest that cross-cultural experience has a positive effect on new venture performance, and that entrepreneurial self-efficacy and alertness to opportunities bolster this relationship. Our research contributes to entrepreneurship research in a cross-cultural context and to the growing literature regarding individual cognitions in entrepreneurship.

Keywords: Cross-cultural experience; New venture performance; Entrepreneurial self-efficacy; Entrepreneurial alertness (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:138:y:2022:i:c:p:38-51

DOI: 10.1016/j.jbusres.2021.08.073

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