 Usage intention model of mobile apps in membership applicationDuen-Huang Huang and Hao-En Chueh Journal of Business Research, 2022, vol. 139, issue C, 1255-1260 Abstract: The growing ubiquity of wireless network and mobile devices has allowed mobile applications to flourish. Many firms have developed mobile membership applications to provide their customers with diversified and convenient services. To understand the factors influencing the intention to use mobile membership applications, the present study expanded on the technology acceptance model and devised a usage intention model. In this study, meta-analysis and structural equation modeling were used in the validation of the proposed model. The results indicate that both perceived usefulness and perceived ease of use had a significant positive effect on user attitude in decision making regarding whether to use a mobile membership application, whereas perceived risk significantly negatively affected user attitude. Furthermore, user attitude and the provision of reward program had significant positive effects on usage intention. Our research findings can help firms develop successful mobile membership applications to effectively implement customer relationship management. Keywords: Technology acceptance model; Perceived risk; Reward program; Meta-analysis; Structural equation modeling (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:139:y:2022:i:c:p:1255-1260 DOI: 10.1016/j.jbusres.2021.10.062 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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