Mainstreaming fashion rental consumption: A systematic and thematic review of literature

Ritu Jain, Kokil Jain, Abhishek Behl, Vijay Pereira, Manlio Del Giudice and Demetris Vrontis

Journal of Business Research, 2022, vol. 139, issue C, 1525-1539

Abstract: The current study aims to recognize the main enablers and inhibitors in adopting the renting mode of collaborative fashion consumption. It employs a systematic literature review (SLR) method to enable identification, selection, critical assessment, and synthesis relevant studies in this phenomenon. The process of SLR shortlisted 41 articles for further analysis of descriptive statistics and emerging themes. The descriptive statistics analysis revealed that fashion renting is evolving fast, and thus far, North America has contributed the most in scientific publications related to this field. Subsequently, the thematic analysis procedure uncovered the themes including motives, barriers, personality traits, and role of culture in consumer adoption of fashion renting along with challenges and opportunities in fashion rental business. Furthermore, the study discusses the managerial implications and assembles the insights to edify potential research directions in the area.

Keywords: Fashion; Fashion Renting; Consumer adoption; Consumer behavior; Systematic Literature Review (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:139:y:2022:i:c:p:1525-1539

DOI: 10.1016/j.jbusres.2021.10.071

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