 Bolstering ratings and reviews systems on multi-sided platforms: A co-creation perspectiveHaksin Chan, Morgan X. Yang and Kevin J. Zeng Journal of Business Research, 2022, vol. 139, issue C, 208-217 Abstract: This research addresses an important platform governance issue, namely, the strategic design of ratings and reviews (R&R) systems to ensure a steady flow of buyer-generated product knowledge on multi-sided platforms (MSPs). Drawing on value co-creation and knowledge management research, this article advances a theoretical model that highlights how the R&R mechanism may be designed to facilitate the generation and sharing of high-quality product knowledge. Exploratory observations of a wide spectrum of MSPs reveal exemplary practices in line with the proposed model. Overall, this article contributes to MSP theory and practice by (1) conceptualizing MSPs as knowledge co-creating hubs (rather than information-aggregating repositories), (2) explicating three distinct knowledge co-creating processes on MSPs, and (3) identifying MSP practices that empower the co-creation of high-quality product knowledge. Keywords: Knowledge co-creation; Knowledge community; Multi-sided platforms; Platform management; Product reviews (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:139:y:2022:i:c:p:208-217 DOI: 10.1016/j.jbusres.2021.09.052 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.