Business-to-business salespeople and political skill: Relationship building, deviance, and performance

Megan C. Good and Charles H. Schwepker

Journal of Business Research, 2022, vol. 139, issue C, 32-43

Abstract: Previous research has explored the role of political skill as an intra-organizational skill but not in the context of business-to-business seller’s customer relationships and sales performance. In this paper, we: (i) develop a framework to explore the relationships between political skill, customer-oriented selling, customer-relationship-building competence, and customer-directed deviance; and (ii) investigate whether these relationships improve sales performance. The empirical analysis includes 240 business-to-business salespeople. Structural equation modeling is used to test the study’s hypotheses. Results suggest political skill directly affects salesperson customer-oriented selling, relationship building competence, and sales performance. Customer-relationship-building competence is positively related to customer-oriented selling, which is inversely related to the frequency of customer-directed deviance. Contrary to expectations, customer-directed deviance is not negatively related to both political skill and sales performance. Managerial implications and directions for future research are provided.

Keywords: Business-to-business salespeople; Political skill; Customer-oriented selling; Relationships; Deviance; Performance (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:139:y:2022:i:c:p:32-43

DOI: 10.1016/j.jbusres.2021.09.035

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