 As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identityPaola Rovelli, Carlotta Benedetti, Andrea Fronzetti Colladon and Alfredo De Massis Journal of Business Research, 2022, vol. 139, issue C, 692-700 Abstract: This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance. Keywords: Family firms; Brand importance; Firm revenues; Family-firm identity; Semantic brand score; Text mining (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:139:y:2022:i:c:p:692-700 DOI: 10.1016/j.jbusres.2021.09.075 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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