Non-linear internationalization and the Uppsala model – On the importance of individuals

Roger Schweizer and Jan-Erik Vahlne

Journal of Business Research, 2022, vol. 140, issue C, 583-592

Abstract: In this conceptual paper, we add to the discourse on the Uppsala model’s (in)ability to explain a firm’s internationalization through non-linear dynamics and discontinuities by highlighting individuals’ behaviors. We include (more) realistic assumptions about cognitive, emotional, and social triggers as well as biases that affect managers’ decision-making. Distinguishing between the process and outcome of resource commitment decisions, we conclude that, though discontinuous internationalization processes are rare, disruptive outcomes can occur through incremental commitment processes.

Keywords: Uppsala internationalization process model; Individual’s behavior; Micro-foundation; Non-linear internationalization; Nano-level (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:140:y:2022:i:c:p:583-592

DOI: 10.1016/j.jbusres.2021.11.025

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