“Alexa, let’s talk about my productivity”: The impact of digital assistants on work productivity

Davit Marikyan, Savvas Papagiannidis, Omer F. Rana, Rajiv Ranjan and Graham Morgan

Journal of Business Research, 2022, vol. 142, issue C, 572-584

Abstract: Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home-oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals' satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

Keywords: Digital assistant; Artificial intelligence; Digitalisation; Satisfaction; Job engagement; Productivity (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:142:y:2022:i:c:p:572-584

DOI: 10.1016/j.jbusres.2022.01.015

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