 Value co-creation in circular entrepreneurship: An exploratory study on born circular SMEsBeatrice Re and Giovanna Magnani Journal of Business Research, 2022, vol. 147, issue C, 189-207 Abstract: This article contributes to the entrepreneurship literature regarding the empirical analysis of the dyadic co-creation processes through which small and medium-sized enterprises (SMEs) co-create value with their key actors. The context of analysis is circular entrepreneurship, which concerns the processes of formation and exploitation of opportunities to address key environmental challenges. Circular firms tend to develop collaborative value co-creating processes with different actors to narrow, slow, and close the resource loops. Through a multiple case study methodology, involving six born circular SMEs established in Italy and their key co-creating actors, we analyze the dyadic value co-creation mechanisms between circular firms and each actor. We contribute to the emerging circular entrepreneurship literature by developing an empirical model of circular co-creation processes and their underlying mechanisms and by advancing a set of Propositions to be tested in future research. Keywords: Value co-creation; Circular entrepreneurship; SMEs; Born circular firms (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:147:y:2022:i:c:p:189-207 DOI: 10.1016/j.jbusres.2022.03.090 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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