 Hopefully that’s not wasted! The role of hope for reducing food wasteMary Khalil, Gavin Northey, Felix Septianto and Bodo Lang Journal of Business Research, 2022, vol. 147, issue C, 59-70 Abstract: Food waste is a major global issue. Annually, more than 40% of all food produced for human consumption is sent to landfill, resulting in significant environmental, financial, and social consequences. Importantly, most of this waste happens at the household level. Hence, effective ways to influence intentions and behaviors to reduce household food waste must be identified. This paper investigates the impact of hope elicited by message framing on intentions and behavior relating to food waste reduction, and conditions under which such emotion is more effective. Results show hope elicited by gain (vs. loss) messages mediates the relationship between messages and behavior and intentions, and participants feeling hope show greater intention not to waste food when reading how (vs. why) messages. This research builds on current theory involving hope theory and message framing, presents avenues for future research and discusses managerial implications of message framing relating to behavior change campaigns. Keywords: Gain and loss framing; How and why messages; Hope; Food waste (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:147:y:2022:i:c:p:59-70 DOI: 10.1016/j.jbusres.2022.03.080 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.