Digital transformation of higher education in Australia: Understanding affordance dynamics in E-Textbook engagement and use

John D'Ambra, Shahriar Akter and Marcello Mariani

Journal of Business Research, 2022, vol. 149, issue C, 283-295

Abstract: This paper addresses digital transformation in higher education by exploring the engagement and use of e-textbooks through an affordance theory lens. Drawing on the insights from in-depth interviews (n = 18), focus group discussions (n = 15), a pilot survey (n = 83) and the main survey (n = 344) in Australia, we developed and validated an affordance actualisation model for the engagement and use of e-textbooks. The partial least squares (PLS) technique was used to validate the dimensions of affordance actualisation and its relationship with e-textbooks engagement and affordance effect. The findings indicate the efficacy of the two affordance constructs, as well as the significant mediating effect of engagement. An important lesson for the e-textbook industry is that firms need to consider affordance actualisation dimensions (i.e., portability, accessibility, searchability, highlighting, copying, browsing, hedonic and utilitarian value) when enhancing digital engagement and use of e-textbooks.

Keywords: Digital transformation; Affordance theory; e-Textbooks; Affordance actualisation; Affordance effect; Engagement (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:149:y:2022:i:c:p:283-295

DOI: 10.1016/j.jbusres.2022.05.048

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