Social distancing and prosocial behaviors: The replenishing effect of intense visual stimulation

Yesol Park and Nara Youn

Journal of Business Research, 2022, vol. 149, issue C, 983-996

Abstract: COVID-19 has disrupted lives across the world. This research investigates the psychological and behavioral consequences of social distancing, which is being globally practiced to contain its spread. Using seven experiments, we document the moderating role of high-intensity visual stimulation on social distancing’s effect on psychologically distressed individuals’ prosocial intentions and behaviors. The results reveal that social distancing resulted in ego depletion; however, exposure to high-intensity visual stimuli replenished cognitive resources and increased prosocial intentions and behaviors among those experiencing psychological distress due to social distancing.

Keywords: COVID-19; Pandemic; Social distancing; Self-control; Visual stimulation; Prosocial behavior (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296322005318
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:149:y:2022:i:c:p:983-996

DOI: 10.1016/j.jbusres.2022.05.086

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().