 When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responsesZhiyong Yang, Traci Freling, Sijie Sun and Pam Richardson-Greenfield Journal of Business Research, 2022, vol. 150, issue C, 102-120 Abstract: This meta-analysis synthesizes 30 years of empirical work examining the impact of product crises on consumer evaluations. Prior research suggests that a product crisis will negatively affect consumer responses to that product. Extending this stream of research, we show that the magnitude of negative information effects is dependent on characteristics of the crisis, the product, and target consumers. Specifically, the deleterious effects of product crises are more pronounced when threat severity is high, the product failure is performance-related, consumer health is at issue, the product is directly involved in the incident, and the crisis occurs in a high power distance or high uncertainty avoidance cultures. We discuss theoretical contributions and practical implications of these findings for both marketing scholars and brand managers. Keywords: Product crisis; Locus-of-crisis; Spillover effect; Negative publicity; Brand evaluations; Power distance; Uncertainty avoidance; Meta-analysis (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:150:y:2022:i:c:p:102-120 DOI: 10.1016/j.jbusres.2022.05.022 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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