Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model

Jingyuan Bao, Elizabeth J. Durango-Cohen, Liat Levontin and Pablo L. Durango-Cohen

Journal of Business Research, 2022, vol. 151, issue C, 489-503

Abstract: We present a Compound Poisson Mixture Regression model of the joint distribution of transaction frequency and monetary value, and apply it to study alumni donations at a university in the USA. The model captures covariate effects, recognizing that both response variables emanate from one statistical unit — a donor. Heterogeneity, group-level factors, and other features of the data are captured through coefficients that vary between segments.

Keywords: Charitable giving; Recurring transactions; Frequency and monetary value; Compound poisson; Mixture regression; Segmentation analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:151:y:2022:i:c:p:489-503

DOI: 10.1016/j.jbusres.2022.07.026

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