Dyadic business model convergence or divergence in alliances? – A configurational approach

Viktor Fredrich, Ricarda B. Bouncken and Victor Tiberius

Journal of Business Research, 2022, vol. 153, issue C, 300-308

Abstract: In this study, we contribute to the scholarly conversation on firm-level business model changes following a neoconfigurational approach. By exploring configurations of business model changes over time, we add the direction of business model changes—namely business model convergence or divergence—as a vital avenue to the business model innovation literature. We identify necessary business model convergence and divergence recipes in a sample of N = 217 strategic dyadic alliances. Firstly, technological proximity emerges as a single pre-condition to both converging and diverging business models. Secondly, business models between competitors either converge through complementarities or tend not to change relative to each other. Thirdly, equity participation enables business model divergence through co-specialization. We conclude with a discussion of business model trajectories and future research directions.

Keywords: Business model innovation; Business model changes; Convergence vs divergence; Strategic alliances; Fuzzy-set qualitative comparative analysis (fsQCA) (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:153:y:2022:i:c:p:300-308

DOI: 10.1016/j.jbusres.2022.08.046

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