Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping

Dayun Jeong, Eunju Ko and Charles R. Taylor

Journal of Business Research, 2023, vol. 154, issue C

Abstract: The global COVID-19 outbreak has had a wide-ranging impact on people’s lives. This research looks at the recent shift in consumer preferences toward contact-free shopping when purchasing fashion goods. Push–pull–mooring (PPM) theory is used to identify and predict factors that promote or hinder a shift toward contact-free shopping. A survey of young consumers is used to develop and test hypotheses. The findings show that the PPM factors have a significant effect on switching behavior, risk perception, perceived value, and lock-in factors (along with some sub-factors related to each) being significantly related to both intentions to switch to contact-free shopping and actual switching behavior. Theoretical, managerial, and societal implications are discussed in the context of digital wellbeing.

Keywords: Digital wellbeing; Contact-free shopping; Switching intention; Push-pull-mooring theory; Consumer behavior; COVID-19 Pandemic (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007081

DOI: 10.1016/j.jbusres.2022.08.025

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