EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index

José M. Ponzoa, Andrés Gómez and José M. Mas
Authors registered in the RePEc Author Service: Andres Gonzalez

Journal of Business Research, 2023, vol. 154, issue C

Abstract: Society as a whole is undergoing digital transformation. Public and private institutions face the challenge of digitalization, including the unequal development of their presence in the digital ecosystem.

Keywords: Institutions; Digital marketing; Digitalization; Digital transformation; Digital development index (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008190

DOI: 10.1016/j.jbusres.2022.113354

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