 Consuming for content? Understanding social media-centric consumptionDenish Shah, Emily Webster and Gurpreet Kour Journal of Business Research, 2023, vol. 155, issue PB Abstract: Do consumers engage in a consumption activity with the primary motivation of publicizing it on social media? We define such behavior as social media-centric consumption (SMCC) and systematically investigate to what extent, why, and how consumers may engage in SMCC by conducting an exhaustive literature review and analyzing data from surveys and interviews. We find that (i) a large majority (84%) of the respondents self-reported SMCC with varying levels of frequencies based on the type of social media platform(s) and personal characteristics, (ii) SMCC is primarily motivated by the need to seek attention, signal identity, or increase social value, and (iii) satisfaction from SMCC is mediated by the response it receives from other users and may hurt the long-term well-being of individuals. We conclude with a discussion of the theoretical and practical implications of this study and propose an agenda for future research. Keywords: Social media; Consumption; Identity signaling; Attention seeking; Social value (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322008736 DOI: 10.1016/j.jbusres.2022.113408 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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