Physician engagement in online medical teams: A multilevel investigation

Huiyuan Liu, Sandun C. Perera, Jian-Jun Wang and James M. Leonhardt

Journal of Business Research, 2023, vol. 157, issue C

Abstract: Given the widespread adoption of artificial intelligence technologies in the healthcare industry, efficient healthcare delivery has become increasingly important. In creating a patient-centered and engaging technology, the omnichannel healthcare model has expanded to allow consumers access to online health communities, including physician-led online medical teams (OMTs). To help ensure the continued growth of this emerging omnichannel touchpoint, we develop a three-level theoretical model using a combination of hierarchical linear modeling and panel data identification to analyze a large-scale longitudinal dataset consisting of 2,185 physicians across 1,400 OMTs. In line with self-determination theory, we identify physician-level (i.e., intrinsic and extrinsic) and team-level (i.e., social interaction ties) motivational drivers of physician engagement, along with managerially relevant boundary conditions. Based on our findings, we suggest a multi-level strategy for ensuring the continued growth and success of OMTs in facilitating value co-creation between health providers and patients.

Keywords: Omnichannel healthcare; Value co-creation; Physician engagement; Self-determination theory; Multilevel modeling (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010530

DOI: 10.1016/j.jbusres.2022.113588

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