 Alternative modes of entry in franchisingAlexander Rosado-Serrano and Antonio Navarro-García Journal of Business Research, 2023, vol. 157, issue C Abstract: Franchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms' performance. Meanwhile, entry mode studies have explored various avenues for internationalization by the pace and method of expansion and the governance mode adopted. Companies have used mixed modes of expansion depending on the features of their domestic and international markets. One form of expansion is the store-in-store strategy, which some firms view as providing real estate revenue and others consider as part of their business model. The increased adoption of this entry mode provides a window for theory development that considers store-in-store franchising and internationalization. Accordingly, this paper draws upon relational contracting theory to develop a conceptual framework for store-in-store franchising using host department stores for the purpose of domestic and international expansion. We also report on a survey to provide managerial insights to company executives on the adoption of the store-in-store strategy. Keywords: Store in store; International franchising partnerships; Omnichannel; Pop up stores; Department stores (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010645 DOI: 10.1016/j.jbusres.2022.113599 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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