 Integrating corporate social challenge, learning and innovation in business educationKatarzyna Bachnik, Tessa Misiaszek and Emma Day-Duro Journal of Business Research, 2023, vol. 159, issue C Abstract: This research sets out to understand the effectiveness of integrating corporate social challenges into MBA syllabi. Our aim was to measure students’ levels of self-efficacy and confidence after completing a social challenge in marketing, as well as gauge the benefit of the challenge for the NGO client who participated in the project. We achieved this through a mixed-methods approach including a survey, focus groups with students, and an in-depth interview with the NGO client. The results show that integrating a corporate social challenge early on in a postgraduate business school course positively impacts student experience and learning outcomes, and allows the NGO client to build on the contributions offered by students. Joining business schools to co-design and leverage on work-related projects with students also provides an opportunity for organizations to tap into a fresh pool of ideas, test run business solutions, collect feedback on pilot studies, and increase brand awareness. Keywords: Work-integrated learning; Self-efficacy; NGO; Learning experience; Innovation; Social impact (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000589 DOI: 10.1016/j.jbusres.2023.113700 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.