 Unlocking digital servitization: A conceptualization of value co-creation capabilitiesSascha Struwe and Dmitrij Slepniov Journal of Business Research, 2023, vol. 160, issue C Abstract: Industrial and service firms alike are increasingly adopting digital servitization to achieve service-driven growth and establish a competitive advantage. Firms must develop sufficient capabilities to benefit from digital servitization, which is an underinvestigated topic in the literature. This study contributes to bridging this gap by taking a service-dominant logic (SDL) perspective and focusing on value co-creation capabilities in B2B firms that offer digital service platforms and services based on them. It draws on a multiple-case study design involving leading cases from sectors such as manufacturing, engineering and shipping. The findings identify a set of four value co-creation capabilities: digital literacy, aligning, reflecting and coping. Moreover, this study highlights how these capabilities can facilitate value co-creation in the context of digital servitization initiatives. For managers, the findings provide insights into what characterizes value co-creation capabilities in digital servitization and why, how and when these capabilities are relevant. Keywords: Digital servitization; Value co-creation; Capabilities; Business-to-business; Digital service platform services (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001832 DOI: 10.1016/j.jbusres.2023.113825 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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