Market orientation, technological opportunity, and new product innovation performance

Yan Qu and Abbas Mardani

Journal of Business Research, 2023, vol. 162, issue C

Abstract: This study analyzes the effects of innovation-driven (ID) on a company’s new product innovation performance using knowledge-based theory. Furthermore, it explores absorptive capacity’s (ACAP) intermediary effect on ID and new product innovation performance (NPIP). Hierarchical multiple regression was used for hypothesis verification using data from 350 Chinese high-tech companies. The findings reveal that innovation affects NPIP, and the relationships are intermediated by ACAP. However, market volatility (MV) negatively moderates the relationship between ID and ACAP. According to these results, it can be concluded that the market and technology information acquired by a company must be digested, absorbed, and converted into useful knowledge to achieve organizational goals. This study offers implications for the development of high-tech companies in China and worldwide in the area of new product innovation.

Keywords: Market orientation; Technological opportunity; ACAP; Market volatility; NPIP (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296323001996
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323001996

DOI: 10.1016/j.jbusres.2023.113841

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().