Coordination mechanisms and the role of taskscape in value co-creation: The British ‘milkman’

Christian Hörger and Philippa Ward

Journal of Business Research, 2023, vol. 162, issue C

Abstract: Service-dominant (S-D) logic holds that coordination mechanisms contribute to value cocreation. This research explores everyday social interaction processes in Britain's nocturnal, recurrent milk doorstep-delivery service. It uses ethnographic fieldwork with service providers (‘milkmen’) and semi-structured customer interviews and online feedback to enrich understandings.

Keywords: Value cocreation mechanisms; Taskscape and dwelling; Space–time-culture dimensions (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002072

DOI: 10.1016/j.jbusres.2023.113849

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