Impact of socioeconomic values collaboration on performance in franchising

Vivek K. Dubey, Joseph M. Matthes and Amit Saini

Journal of Business Research, 2023, vol. 162, issue C

Abstract: Franchises exist within cultures and societies that establish distinct socioeconomic beliefs, values, opportunities, and threats, all of which can affect firms’ operational success. Disagreements between franchisees and franchisors about such social or economic issues potentially disrupt their cooperative equilibrium, whereas collaborations that prioritize shared socioeconomic values may facilitate successful long-term relationships. Using primary data, gathered through a survey of U.S. franchisees, the authors test a proposed model of franchisee performance. The structural equation modeling results reveal that socioeconomic values–based collaborations indirectly enhance performance, through their effects on customer relationship management cooperation and franchisor idiosyncratic investment. Control of local marketing mix decisions by the franchisee provides positive moderating effects.

Keywords: Franchising Relationships; Socioeconomic Values Collaboration; CRM Cooperation; Idiosyncratic Investment; Franchisee Control; Franchisee Performance (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002357

DOI: 10.1016/j.jbusres.2023.113877

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