 Toward an integration of blockchain technology in the food supply chainClaudia Cozzio, Giampaolo Viglia, Linda Lemarie and Stefania Cerutti Journal of Business Research, 2023, vol. 162, issue C Abstract: The traceability of what we eat is a lingering issue. Blockchain enables transparency across the value chain as it tracks a product’s origin, location, and history. In this work we adopt a mix-method approach - experiment plus qualitative evidence - to understand why consumers consider the traceability offered by blockchain important and what are the barriers that suppliers face when considering blockchain adoption. Our findings show that, when the food is local, blockchain increases consumers’ trust and, in turn, attitudes and behaviors toward the sharing experience. On the supply side, we find that, while operators see key benefits in blockchain adoption – including enhanced trust, they are still hesitant in using the technology because of a greater need for intra-organizational support and a concern in data sharing. By looking at both consumers and suppliers, we offer a complete picture on the integration of blockchain technology in the food supply chain. Keywords: Blockchain technology; Hospitality; Food chain; Sharing economy; Trust; Stakeholders (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002679 DOI: 10.1016/j.jbusres.2023.113909 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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