Encouraging Respect?: Understanding consumers’ perspective on the two-way evaluation system in a sharing economy

Emi Moriuchi

Journal of Business Research, 2023, vol. 163, issue C

Abstract: This paper investigates passengers' beliefs, attitudes, engagement, and behavior toward the two-way evaluation system within the sharing economy marketplace. The sharing economy has been implementing new review initiatives to improve the service industry's resilience. Two studies were conducted. The data were analyzed using structural equation modeling. The results show three significant findings: 1) the respondents' belief in the intentions of the evaluation has a substantial impact on their attitude towards the intention to encourage mutual respect; 2) the results of passengers' attitude toward a passenger's right to rate were insignificant when the respondents have rated a driver, and 3) the perceived fairness of the company serves as a boundary between engagement and the intention to encourage mutual respect. Being evaluated is not always pleasant; however, if the evaluation system is intended to keep users and providers in check, users' attitudes toward a two-way evaluation system may differ.

Keywords: Reviews; Ratings; Theory of mind; Sharing economy; Values (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:163:y:2023:i:c:s014829632300262x

DOI: 10.1016/j.jbusres.2023.113904

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