 Unconventional luxury: The reappropriation of time and substanceSheila Malone, Caroline Tynan and Sally McKechnie Journal of Business Research, 2023, vol. 163, issue C Abstract: This study addresses the transformational role time and substance play in an unconventional luxury experience. Adopting a giving, as opposed to having, perspective of unconventional luxury, in-depth interviews were carried out with tourists in a luxury Ecocamp in Kenya. We demonstrate how the reappropriation of time is central to the transformational effects of unconventional luxury experiences. Time and substance are interlinked whereby an emphasis on substance promotes a reconsideration of time and vice versa. Time is reappropriated through a process of appreciation, learning and (re)discovery resulting in inner (self), outward (self in relation to others) and onward (non-related distant others) transformations. We present the bidirectional relationship of giving experiences and a blending of inner and outward transformations resulting in an unintended ‘matcher’ experience. We reposition unconventional luxury as grounded in ethicality and its associated positive impacts on one’s wellbeing, reflecting higher levels of personal meaning and relevance in the consumption experience. Keywords: Unconventional luxury; Time; Substance; Wellbeing; Space; Tourism experience (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002977 DOI: 10.1016/j.jbusres.2023.113939 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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