 Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketingNaveen Donthu, Weng Marc Lim, Satish Kumar and Nitesh Pandey Journal of Business Research, 2023, vol. 164, issue C Abstract: Shelby D. Hunt (1939–2022) is widely known as one of the foremost authorities on marketing. To commemorate Professor Hunt’s contributions, this article offers a bibliometric analysis of the scholarly works listed on his Google Scholar and Scopus official profiles. As a result, this article provides empirical evidence that reaffirms Professor Hunt’s status as a highly productive and influential marketing scholar, whose contributions span across seven research programs/themes: philosophy and science of marketing, marketing strategy, relationship marketing, institutionalization of marketing, marketing management, marketing ethics, and resource-advantage theory. The article concludes with a discussion on the implications of Professor Hunt’s contributions to marketing science for the future of marketing. Keywords: Bibliometric analysis; Future of marketing; Macromarketing; Marketing ethics; Marketing management; Marketing philosophy; Marketing science; Marketing strategy; Marketing theory; Relationship marketing; Shelby D. Hunt; Resource-advantage theory; Theory of competition (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:164:y:2023:i:c:s0148296323003120 DOI: 10.1016/j.jbusres.2023.113954 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.