A dynamic model of the contract length and early termination: The roles of technology evolution and pricing strategy

Yingge Qu, V. Kumar and Yi Zhao

Journal of Business Research, 2023, vol. 167, issue C

Abstract: The B2B technology service industry presents several distinctive features that challenge service providers' strategic decision-making processes. Firstly, the business customers in this context sign a legally binding contract upon service purchase. Secondly, the firm's pricing strategies directly impacts the length of the service contract agreed upon by the client. Thirdly, service providers must continuously enhance their technology service offerings to maintain a competitive edge.

Keywords: Service contract; Technology evolution; B2B context; Price structure; Dynamic decisions (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005003

DOI: 10.1016/j.jbusres.2023.114141

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