Fake review detection in e-Commerce platforms using aspect-based sentiment analysis

Petr Hajek, Lubica Hikkerova and Jean-Michel Sahut

Journal of Business Research, 2023, vol. 167, issue C

Abstract: Consumers rely on internet user reviews. Existing sentiment-based detection systems fail to capture consumer feelings regarding numerous aspects of products or services which influence their purchasing decisions. Despite the growing interest in detecting false reviews, prior studies have not explored the capacity to detect fake reviews for diverse products, which require distinct consumer experience. To overcome these problems, this paper proposes a fake review detection model using aspect-based sentiment analysis (ABSA) while considering the effects of product types. Using a dataset of Amazon reviews, our ABSA model revealed that two aspects are fundamental for detecting fake reviews and suggests the need to associate the two. These are the product category and the verified purchase attribute (with the greatest contribution observed for credence and experience product types).

Keywords: Online review; Detection; Fake review; Sentiment; Aspect; Online platform (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027

DOI: 10.1016/j.jbusres.2023.114143

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