Co-creation and critical factors for the development of an efficient public e-tourism system

Ahmed Abdulla Alharmoodi, Mehmood Khan, Charilaos Mertzanis, Shivam Gupta, Patrick Mikalef and Vinit Parida

Journal of Business Research, 2024, vol. 174, issue C

Abstract: This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.

Keywords: Technology Task Fit Model; Technology Acceptance Model-3; Push-To-Use; Public E-Tourism; Analytic Hierarchy Process; Value Co-creation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000237

DOI: 10.1016/j.jbusres.2024.114519

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