Rejuvenating business models via startup collaborations: Evidence from the Turkish context

Pinar Buyukbalci, Francesca Sanguineti and Federica Sacco

Journal of Business Research, 2024, vol. 174, issue C

Abstract: Are Multinational Enterprises (MNEs) equipped to thrive in an environment where agility and resilience are paramount? We examine the impact of MNE-startup collaborations on MNE business models, with a specific focus on Turkey’s emerging market. We analyzed data from in-depth interviews with executives from three MNEs in varied industries, supplemented by secondary sources. Findings show that collaborations enhance MNEs’ resource structure, promoting agility and an intrapreneurial culture. Also, they foster changes in transactive structure, leading to more efficient and resilient networks. Notably, collaborations result in shifts in the value structure of MNEs, enabling the development of new value propositions and exploration of new market segments. The study provides insights into the strategic adjustments MNEs must undertake to remain competitive and highlights the importance of MNE-startup collaborations in responding to market-specific challenges, such as sustainability and digitization, and therefore contributes to our understanding of business model resilience in rapidly evolving markets.

Keywords: MNE-Startup Collaborations; Business Model; Resilience; Emerging Markets; Sustainability (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000250

DOI: 10.1016/j.jbusres.2024.114521

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