Risk-taking to restore negative self-view: The effect of autonomy and subjective business on financial risk-taking

Mingyue Zhang and Chen, Haipeng (Allan)

Journal of Business Research, 2024, vol. 176, issue C

Abstract: This study examines the influence of autonomy on consumers’ financial risk-taking. Building on various streams of marketing and social psychology literature, we propose that low (vs. high) autonomy increases financial risk-taking, whereas busyness reverses this effect. We further demonstrate that an increased desire for power and status mediates the effect of low autonomy on financial risk-taking. However, in the presence of subjective busyness, highly autonomous consumers are more risk-taking because of an increased sense of power. Five studies, including one involving real money, are conducted to provide empirical support for these predictions.

Keywords: Autonomy; Busyness; Power; Self-worth; Financial risk-taking (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296324000985
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000985

DOI: 10.1016/j.jbusres.2024.114594

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().