 How consumers respond to service failures caused by algorithmic mistakes: The role of algorithmic interpretabilityChangdong Chen Journal of Business Research, 2024, vol. 176, issue C Abstract: Despite the advancement of algorithm-based AI transforming business and society, there is growing evidence of service failures caused by algorithmic mistakes. Due to the “black box” nature of algorithmic decisions, consumers are frustrated not only by the mistakes themselves but also by the lack of interpretability of algorithmic decisions. Thus, the current research focuses on the impact of enhanced algorithmic interpretability through Explainable Artificial Intelligence (XAI) approaches (e.g., post-hoc explanations) on consumer reactions to service failures resulting from algorithmic mistakes. Across four experimental studies, the authors demonstrate that consumers react less negatively to service failures caused by algorithmic (rather than human) mistakes when algorithmic interpretability is enhanced. This effect is primarily due to reduced blame assigned to algorithms. Furthermore, they show that the beneficial effect disappears when algorithms are employed for an objective (vs. a subjective) task and when algorithms are at a weak (vs. strong) intelligence stage. Keywords: Algorithmic mistakes; Algorithmic interpretability; Post-hoc explanations; Consumer responses; Blame attribution (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001140 DOI: 10.1016/j.jbusres.2024.114610 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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