Careless product use in access-based services: A rebound effect and how to address it

Laura Ackermann and Vivian S.C. Tunn

Journal of Business Research, 2024, vol. 177, issue C

Abstract: The sharing economy promises to alleviate environmental pressures by optimizing the distribution and use of resources, for example, shifting from ownership to access-based services. Services that grant users access for a long period only improve sustainability if they extend product lifetimes. However, careless use of accessed products reduces product lifetimes. We investigate the problem–solution space of product care in access-based services. A user survey reveals significantly lower product care for accessed than owned washing machines. We then systematically develop solutions to stimulate product care in access-based services, resulting in ten strategies and 23 design solutions. Levers and barriers to promoting product care are uncovered through interviews with access-based service providers; the range of products impacts providers’ ability to implement product-specific care strategies, the service can be designed to deter or attract user groups, and providers’ control over the supply chain determines which product care strategies they can implement.

Keywords: Circular economy; Collaborative consumption; Customer misbehavior; Product-service system; Sharing economy; Product lease (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001474

DOI: 10.1016/j.jbusres.2024.114643

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