Business model innovations in high-velocity environments

Vikas Sarangdhar, Snehal Awate and Ram Mudambi

Journal of Business Research, 2024, vol. 183, issue C

Abstract: High-velocity environments trigger Schumpeterian changes in industry structure, consumer preferences, and technological paths. The ensuing uncertainties lower entry barriers and diminish the efficacy of technological innovations in sustaining the competitive advantage. Further, lower entry barriers encourage forays by new entrants that may use existing technologies with business model innovations (BMI), posing a significant challenge for incumbents. Against this backdrop, our paper investigates the relatively unexplored role of BMI in high-velocity environments by studying three innovating firms from the global consumer devices industry. We propose that high-velocity environments not only necessitate but also facilitate BMI by enabling new and unexplored possibilities for value creation and appropriation. Our results underscore the role of BMI as a critical response strategy, particularly in high-velocity environments.

Keywords: Business model innovation; High-velocity environments; Performance heterogeneity; Technological innovations; Schumpeterian changes; Thematic analysis; Mixed method (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003680

DOI: 10.1016/j.jbusres.2024.114864

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