From outsider to insider: A Western SME’s journey to inclusive innovation in a base-of-the-pyramid market

Sina Mortazavi, Markus Raatikainen, Esa Hiltunen, Roman Teplov, Juha Väätänen and Mika Gabrielsson

Journal of Business Research, 2025, vol. 186, issue C

Abstract: This study provides an in-depth look at how small- and medium-sized enterprises (SMEs) in the healthcare sector can enter a Base-of-the-Pyramid (BoP) market and foster inclusive innovation (ININ), an innovation meant to offer growth in BoP communities. The study stems from the intersection of internationalization and BoP literature by exploring how companies can internationalise and gain insidership in a BoP market through ININ. This qualitative case study uses primary and secondary data from a Finnish SME and non-governmental organization (NGO) to understand how this partnership led to inclusive expansion into Kenya. This study resulted in a conceptual framework for SME internationalisation through ININ. The findings identify challenges, including a lack of trust and market knowledge, the need for operational and financial adaptation, and antecedents, such as market exploration, partnership, and community inclusion. The study highlights the importance of collaboration with NGOs and suggests five propositions for further research.

Keywords: Base of the pyramid; Case study; Inclusive innovation; Insidership; NGOs; SMEs (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005460

DOI: 10.1016/j.jbusres.2024.115042

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