How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance

Melissa Archpru Akaka and Hope Jensen Schau

Journal of Business Research, 2025, vol. 188, issue C

Abstract: We investigate a globally diffused practice reimagined as a competitive sport through international professional contests. Competition rules reduce a complex cultural practice to a curated set of characteristics that reward adroit (skilled) performance with a bias towards male athletes. Through a practice genealogy, we explore how a meso-level structure of common difference (SCD) emerges through competition success metrics that marginalize female practitioners. We trace macro-level shifts in meaning and micro-level actions that that have led to an increase in equality through equal pay. However, equity across genders is constrained because the unique competences of male athletes remain dominant on scorecards without recognition of countervailing unique female athletes’ competences. We argue that inclusivity of multiple practice modalities is needed to increase the structural diversity (e.g., variation in norms) of an SCD. This has important implications for how market structuration can shape social structures and create a more equitable market society.

Keywords: Practices; Gender Inequality; Structures of Common Difference; Practice Diffusion; Market Structuration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005423

DOI: 10.1016/j.jbusres.2024.115038

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