Non-market strategies and firms’ organizational performance. Evidence from the energy sector in Sub-Saharan Africa

Francesca Albino, Jonathan Doh, Paola Garrone and Lucia Piscitello

Journal of Business Research, 2025, vol. 190, issue C

Abstract: Firms increasingly employ non-market strategies (NMS), including corporate political activity (CPA) and strategic corporate social responsibility (CSR). Yet, the literature has not come to univocal hypotheses on how and under what conditions NMS, alone or jointly, enhances organizational performance.

Keywords: Corporate Political Activity; Corporate Social Responsibility; Non-market Strategies; Organizational Performance; Political Stability; Sub-Saharan Africa (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000347

DOI: 10.1016/j.jbusres.2025.115211

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