 Growth hacking capability: Antecedents and performance implications in the context of SMEsDaniele Giordino, Ciro Troise, Stefano Bresciani and Mark Anthony Camilleri Journal of Business Research, 2025, vol. 192, issue C Abstract: Growth hacking capability (GHC), detailed as a methodological approach that has as its goal the promotion of the use of experimentation across the entire business value chain, is essential for small- and medium-sized enterprises (SMEs) seeking to boost their growth. Most of the scholarly discourse surrounding GHC remains theoretical in nature. Thus, scholarly literature lacks empirical evidence on the capabilities that enable SMEs’ GHC. This research explores the antecedents of GHC and, at the same time, whether GHC impacts the financial and organisational performance of SMEs. We tested three main antecedents of GHC: big data analytics capability, innovation capability and digital transformation. Our findings suggest that big data analytics capability and innovation capability positively contribute to SMEs’ GHC. On the other hand, digital transformation has a non-significant relationship with GHC. The findings suggest a positive and significant relationship between GHC and the organisational and financial performance of SMEs. Keywords: Growth hacking; Big data; Innovation; Capability; Performance; Pls-sem (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001110 DOI: 10.1016/j.jbusres.2025.115288 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.