Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance

Manjul Gupta, Arman Ghafoori, Eunyoung Kim, Mohammad I. Merhi and Raffaele Filieri

Journal of Business Research, 2025, vol. 196, issue C

Abstract: Growth hacking has emerged as a novel approach for organizations. This trend is accompanied by a rising acknowledgment among business academics and practitioners of growth hacking’s ability to achieve rapid consumer growth and enhanced performance. Despite its frequent mention in contemporary business and marketing dialogues, to the best of our knowledge, there are no measurement instruments to quantitatively assess a firm’s growth hacking capability. This study not only develops a survey instrument to measure growth hacking capability but also proposes and empirically validates the relationship between growth hacking capability and firm performance.

Keywords: Growth hacking; Conceptualization; Survey instrument; Firm performance; Digital marketing; Data analysis; Coding and automation (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296325002693
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:196:y:2025:i:c:s0148296325002693

DOI: 10.1016/j.jbusres.2025.115446

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().